TATSUYA AOKI |
Founder and CCO of Graviton Atelier™
PROFILE
I started my career in web marketing not knowing a damn thing about coding. I created an offline Flash site that mixed traditional animation with basic web navigation. That helped me land my first web design position at a startup. Surrounded by talented designers and supportive leadership, I quickly learned the ropes. As the company and industry grew I adapted to the new landscape. We were a small but successful company that was quickly acquired by a multinational corporation, then eventually merged with our former competitors. Along the way, my role has generally remain the same, design simple solutions for complex problems. In the past we made assumptions based on analytics to improve our products, now we user test our assumptions prior to development. Our tools & methods continue to evolve but the goal is simple, get the user to click that button.
EXPERIENCE
Cobalt / ADP
2010 – 2014
“Cobalt connects car buyers with car dealers online with complete automotive marketing solutions.”
UX/UI Designer
I was initially transferred to Cobalt to update the look of their antiquated website templates. Around that time Cobalt had introduced a new feature rich Content Management System. I was tasked with designing an interface for an long delayed settings panel. Soon after, I was working with Research & Development to introduce new tools to our CMS. I analyzed requirements, designed solutions then apply UX methodologies to create effective products. Our departments contributions helped Cobalt exceed the projected profit margins for 2012 by 11%. Other notable accomplishments include organizing the resource library and creating UX testing templates. As a final note, I’m grateful for my time with the Cobalt design department. From the leadership down to my peers, I’m a better designer because of their support, and a better person because of their friendship.
BZ-Results / ADP
2005 – 2010
“BZ Results is a digital marketing platform developed for exclusively assisting car dealers with Internet marketing.”
Web Designer II
Design and build custom Flash websites, animated intros, and contribute to template library. Our commitment to our clients individual needs propelled us to lead the industry in automotive marketing.